Services

articles and op-eds 

Attorneys across a spectrum of practice areas turn to L2B to help them craft clear, persuasive articles and op-eds. We have written or edited hundreds of attorney-bylined articles on a host of legal and business topics. Our articles have appeared in the New York Times, the National Law Journal, Law360, and numerous general-audience and industry-specific publications and websites. In addition to helping lawyers succinctly articulate their vision, we handle the placement of articles and liaise with editors throughout the editorial process. 

press releases: drafting and disseminating 

Timeliness is critical to a press release's value. Yet attorneys often move on to the next project before sharing news of their most recent accomplishments. "I'll get around to it when I'm not so swamped" can lead to days, if not weeks or months, of lagging announcements. This often translates into dated news that is difficult to get into circulation. L2B can get your press release drafted within hours of closing a deal or receiving a trial verdict --and can often get your news in circulation same day. 

Requests for Proposal ("RFP")

RFPs require a tremendous amount of attorney time, which becomes even more burdensome considering these proposals are not always successful in landing a client or a project. We can help put together strong RFPs that articulate your firm's strengths and capabilities, without resorting to the legalese and bland language that so often taint these important business-generating tools. 

managing sponsorships and community outreach

Lawyers and their firms are often asked to sponsor charitable events that are close to the heart of their clients. That not only means sifting through an array of requests but also designing advertisements that will be used in sponsorship materials. L2B has designed numerous ads on behalf of law firms--large full-color pieces as well as small black and white mentions--that are sophisticated and unique. 

Media Relations

We leverage our valuable media connections and experience to generate favorable coverage of attorney accomplishments. When law firms need help spreading the word about breaking news, they turn to us to place the story in the right hands, at the right time. Because we have worked as journalists ourselves, we appreciate the needs of reporters and editors, and know how to pitch stories. Coverage of our clients' work has appeared in the Wall Street Journal, the New York Times, and Super Lawyers Magazine, among many other publications.   

legal-industry rankings and surveys

Legal-industry ratings are proliferating, each asking for detailed practice information in exchange for consideration for honors that often begin with the words "Best" or "Top." Few attorneys hold much credence in these accolades--and fewer still have time to complete all of the paperwork involved. But what if someone else was doing the legwork? L2B has assisted many attorneys in completing ratings materials. We are well-versed in each ratings company's criteria and have a strong track record of success. We have facilitated placement of numerous attorneys in preeminent guides to the legal industry like Chambers USA and Best Lawyers in America.  

speechwriting and presentations

Speaking opportunities, if handled well, can lead to new business. We help attorneys draft or edit presentations that are tailored to leave a lasting impression on the audience in question, be it a trade group, fellow attorneys, or attendees at a charity gala.

In addition to speechwriting, we can help craft memorable Powerpoint presentations that help showcase an attorney's skills and knowledge in a visually and verbally powerful and entertaining way.    

blogs and social media 

L2B helps a select clientele of attorneys create and maintain blogs that provide timely, trenchant analysis and insight in a range of practice areas. We edit attorney-drafted posts as well as write original entries on behalf of busy lawyers who prefer to review and approve copy rather than spend valuable time drafting. We can also help law firms and individual attorneys manage accounts on popular social media channels like LinkedIn and Twitter. 

website content  

Law firm websites often serve as the first point of contact for potential clients. Yet too many of these websites rely on generic prose and bland design. We are passionate about helping lawyers communicate with distinction online. L2B crafts website content that showcases each firm's capabilities, with clear, well-articulated, cliche-free copy.

white papers, brochures and book projects

Lawyers today are expected to stay abreast of the constant flurry of industry changes and government regulations that impact their clients. Nothing shows that an attorney is in command of these changes better than a well-written white paper or industry-specific brochure that can be updated and modified with ease. L2B helps attorneys research, draft, and organize scholarly materials, and assists in layout of brochures and other marketing publications.

In addition, we have helped attorneys draft and edit proposals and chapters for books that have gone on to be successfully published.