Our History
L2B Content is the brainchild of award-winning writers and journalists Paul Jaskunas and Amy Halpern. Since 2010, the two have collaborated in drafting creative, inspired copy for lawyers and law firms looking to distinguish themselves in their respective markets and practice areas.
Attorneys often have brilliant ideas for scholarly articles, blogs, opinion pieces, and media outreach related to their fields of expertise, but they rarely have time in their schedules to execute these ideas. Or, in some cases, lawyers simply need assistance finessing their thoughts into publishable form.
Hence, L2B Content was born. Today, the company works with a select group of individual attorneys and law firms, assisting with all matters editorial: drafting articles, blogs, and web copy, as well as Requests-for-Proposals (RFPs), industry-specific brochures, and white papers. L2B also manages clients' media and press-relations needs, including drafting and disseminating press releases, handling all major legal-industry surveys, and administering charitable sponsorships and community outreach.
What separates L2B from other communications firms is that L2B's principals are professional journalists and writers with a combined half-century of experience servicing the unique needs of the legal profession. L2B knows that attorneys must carefully navigate state and federal ethics rules, as well as the unspoken rules of professional decorum, while still maintaining a strong presence in their practice areas.
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We know that your practice is unique and so are your editorial and public-relations needs. We are happy to come to your office for a complimentary consultation to discuss how we can help.
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Who We Are
Principal
Amy Halpern
Amy has been part of the media business for more than 25 years. She has a master’s degree in journalism from Columbia University and spent her early career in front of the camera as a reporter, producer, and anchor at an ABC-affiliated television station. Later, Amy became the associate producer of a documentary for PBS’s Frontline, which won an Emmy award for outstanding investigative reporting. She has also been a reporter for a chain of newspapers in Northern Virginia, an editor and public relations coordinator for a quarterly full-color magazine, and a writer for a monthly finance-industry publication. For the past 15 years, Amy has worked as a consultant to law firms, associations, and companies of regional, national, and international scope. She drafts creative website copy, marketing brochures, and a range of investor-relations materials including shareholder correspondence and quarterly and annual reports. She has established a reputation for her inspired and grammatically correct writing style and absolute responsiveness to her clients.
Principal
Paul Jaskunas
Paul is a writer and public relations consultant living in Maryland. Formerly a reporter and editor for The American Lawyer, he assists law firms and other organizations with all their communications needs, including original content development and press relations. He has helped leading attorneys publish hundreds of articles, gain national publicity for their practices and attract new clients. He has also consulted start-ups and has coordinated a CEO Roundtable program for the MIT Enterprise Forum, a non-profit that supports entrepreneurs. A past recipient of a Fulbright Scholarship, he attended Oberlin College and Cornell University. The author of the prize-winning novel Hidden, he also serves on the faculty of the Maryland Institute College of Art, where he lectures on writing and literature in the Humanistic Studies Department.
“A word after a word after a word is power.”